TOKYO (Reuters) - Philip Morris International Inc ka Labobeli e ile ea hlahisa tlhahiso e theko e tlaase ea "mocheso o sa chese" sehlahisoa sa IQOS Japane ka boiteko ba ho tsosolosa thekiso le ho qoba tlhōlisano ho mefuta e meng ea setso sa lisakerete.
Kaha li-cigarette tse tloaelehileng tse nang le mokelikeli oa nicotine li thibetsoe ka katleho Japane, naha e fetohile 'maraka o moholo oa lihlahisoa tsa "non-burning heat" (HNB), tse nang le mosi o monyenyane le monko ho feta lisakerete tse tloaelehileng.
Moetsi oa lisakerete oa Marlboro Philip Morris e bile eena oa pele oa ho rekisa lihlahisoa tse thibelang malakabe Japane ka 2014, empa kamora ho eketseha ha thekiso ea pele selemong se fetileng le tlholisano e tsoang ho British American Tobacco le Japan Tobacco, kholo ea eona ea 'maraka e theohile libakeng tsa morao tjena...
Mookameli oa Philip Morris Andrey Calanzopoulos o ile a bolella baqolotsi ba litaba ka Labobeli hore ho tloha ha ho thehoa IQOS Japane, "Ho hlakile hore thekiso ea IQOS e fokotsehile."
Empa o ile a re haeba khetho e eketsehileng e etsa hore sehlahisoa se ratoe haholo ke bareki, joale tlhōlisano e ntseng e eketseha ka nako e telele hase hakaalo ntho e mpe.
Pokello e ncha ea "HEETS", e theko ea yen ea 470 ($ 4.18) ka pakete, e tla fumaneha ka Labobeli, o boletse joalo.Sena se theko e tlase ho feta Philip Morris HeatSticks ea hajoale, e leng libene tsa koae bakeng sa lisebelisoa tsa IQOS, tse bitsang li-yen tse 500 pakete ka 'ngoe.
"Ho hlakile hore ho bitsa chelete e ngata hore batho ba bang ba sebelise li-yen tse 30 ka letsatsi, e leng li-yen tse 40," Calanzopoulos o bolelletse Reuters puisanong e fapaneng.
Bohareng ba November, k'hamphani e tla boela e lokolle mefuta e ntlafalitsoeng ea lisebelisoa tsa eona tsa IQOS 3 le IQOS 3 MULTI.Liphetolelo tse teng li tla tsoelapele ho fumaneha ka litheko tsa hajoale.
Haufinyane tjena, IQOS e ile ea beha khōlo e fokolang ho feta e neng e lebeletsoe ka mor'a hore Philip Morris, k'hamphani e kholo ka ho fetisisa ea koae e thathamisitsoeng lefatšeng, e be moetapele oa lefats'e oa mocheso o sa cheng.
Philip Morris o boletse hore IQOS e na le 15.5% ea 'maraka oa koae oa Japane, ho kenyeletsoa lisakerete tsa setso, empa karolo eo ea mmaraka e tsitsitse.
"Ke nahana hore ho fokotseha ha sehlopha sefe kapa sefe ke ntho ea tlhaho," ho boletse Calanzopoulos."Re na le balateli ba pejana le batho ba hlokolosi haholoanyane."
Philip Morris o boetse o kentse kopo ea ho rekisa IQOS le FDA, ho lumella k'hamphani ho e rekisa ka lebitso la ho fokotsa kotsi.
Philip Morris o ile a hlajoa ho tloha Altria Group Inc. hoo e ka bang lilemo tse leshome tse fetileng 'me Altria e tla rekisa IQOS United States.
Calantzopoulos o itse laesense ea khoebo e lebelletsoe ho elella bofelong ba selemo mme Altria "e se e loketse ho qala".
Tlaleho ea December ea Reuters e bontšitse mefokolo ea koetliso le phihlelo ea bafuputsi ba bang ba ka sehloohong litekong tsa kliniki tsa Philip Morris tse rometsoeng ho FDA.
Philip Morris o ile a hapa tlhokomelo ka Mantaha ka mor'a ho tsamaisa koranta e maqephe a mane e khothalletsang batho ba tsubang hore ba khaotse.
Nako ea poso: Nov-01-2022